Conversion Optimization for E-Commerce

The average e-commerce conversion rate is only 2-3%, but you can make your cash registers ring by implementing these CRO tactics.

Conversion Optimization for E-commerce is making it easier for visitors to find what they want, add items to their carts, complete the checkout process, and return to buy again. That’s why your e-commerce website must be easy to navigate and have clear, persuasive calls to action.

Optimize Product Pages

Your product pages are the equivalent of your shop windows in a brick-and-mortar store, so focusing on these is critical to converting traffic into sales. Create detailed product descriptions that answer questions, address common concerns and reassure shoppers they’re making the right purchase. Use multiple photos, videos, and high-resolution images to highlight the features and benefits of each product. Make sure prices are prominently displayed and shipping costs, warranties, returns, and other details are clearly outlined so customers can make informed buying decisions.

Make Checkout a Seamless Experience

Make it easy for your visitors to pay and receive their orders by offering multiple payment methods, including credit cards, Apple Pay, and PayPal. Additionally, reducing friction in the checkout process by streamlining your forms, offering guest checkout and allowing for easy account creation will improve the user experience and increase the number of transactions you get.