Social Marketing 90 – A Three-Month Plan to Empower Marketers

Social Marketing 90 is a comprehensive, three-month plan designed to empower marketers and help them get their footing in the ever-changing realm of social media content. By breaking down their marketing strategies into manageable 90-day increments, marketers can gain valuable insights into how certain tactics and approaches resonate with their audiences while allowing those that don’t perform well to be tweaked or abandoned before they do irreparable damage to their bottom line.

Social marketing is often mistaken for philanthropic or community outreach marketing, though it’s unique in that its primary focus is to effect change rather than raise funds for a non-profit or charity organization. However, a non-profit or philanthropic organization may engage in a form of social marketing for its own business purposes as part of its overall marketing strategy.

Social Marketing 90: The Ultimate Guide to Boosting Your Online Presence

During the first month of a Social Marketing 90 campaign, marketers will ensure all social media profiles are properly optimized and consistently branded, while also conducting thorough audience research. They will also develop their broader content strategies, including the development of a detailed editorial calendar that includes self-promotional posts, content amplification, educational or inspirational content, and conversational posts designed to encourage followers to interact with brands and organizations.

A key component of a successful Social Marketing 90 campaign is the use of advanced analytics tools to measure, monitor, and improve performance. These tools, often provided by platforms like Assist90, provide detailed reports that offer a holistic view of the impact of a particular marketing strategy on audience engagement and conversion rates.